Marketing and Health Care Systems Essay - 1168 Words

Dwana Kelley Strayer University Professor Kevin Williams HSA305 April 29, 2012 Marketing and Health care Systems The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which†¦show more content†¦The Department of Public Relations and Marketing Both internal and external communications for Jackson Health System is provided by the Department of Public Relations and Marketing (Jackson Health System, 2012). This department is responsible for media relations, publications, marketing, and special events (Jackson Health System, 2012). Media relations work with local, national and international media, both broadcast and print, to showcase JHS physicians, staff, and services. Much of what is done is patient care centered, with the exception of marketing, and special events (Jackson Health System, 2012). Marketing is responsible for advertising campaigns, which markets JHS as an integrated health network (Jackson Health System, 2012). Marketing and Mission The concept of health services marketing is centered on â€Å"the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target marketsShow MoreRelatedEssay On Marketing In Health Care1094 Words   |  5 PagesMarketing Concepts in Health Care and other Industries Proper marketing in healthcare is necessary in the sense that it helps healthcare organization to market their services, promote their products and services and improve the overall health of the community (Codourey, 2013). It is also a critical factor in improving delivery and quality of service provided by a healthcare organization, thus enhancing effectiveness and patient satisfaction in general. 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Ethics and Research in Professional Contexts Free Essays

string(109) " in dignity and rights’ \(Williams, 1981\) that establishes human rights as inherent to every human being\." Introduction Ethics play a pivotal role in a variety of contexts, such as decisions in personal contexts (e.g. family, friends) and professional contexts (e. We will write a custom essay sample on Ethics and Research in Professional Contexts or any similar topic only for you Order Now g. workplace). This essay considers the role of ethics in the case study of a woman’s decision to have an abortion. Drawing on and synthesising work from philosophy, law and current medical practice, the essay will discuss ethical issues on abortion from three different viewpoints. These viewpoints will be reviewed and discussed in order to reach a conclusion. Case study Mrs K is a 37-year-old woman and has four children. She consults her doctor for irregular periods. She had been using a diaphragm as contraception after having stopped taking birth control pills because of their negative side effects. Her doctor informs her that she is pregnant. She does not want another child. She breaks down and says she already has as many children that she can cope with. Mrs K also suffers from depression. Her doctor considers her circumstances that fall within the Abortion Act 1967 and refers her to a clinic. However, her husband (Mr K) disagrees with the abortion. This essay will investigate ethical issues central to this case study. Ethical issues arise from situations in which there is no satisfactory solution that can be applied to an ethical dilemma. Opposing courses of action may seem equally desirable or all possible solutions may seem undesirable. In the aforementioned case study, the ethical dilemma addresses two opposing views on abortion and discusses whether it is the right decision given the circumstances. This essay will explore this ethical dilemma by outlining three different viewpoints and discussing whether each viewpoint is justified. Discussion There are three key individuals involved in this case study: Mrs. K, Mr. K and the doctor. Mrs K. is at the centre of the dilemma as she wishes to have the abortion, Mr K. is Mrs K’s husband and disagrees with the idea of abortion, and the doctor assesses and guides Mrs K’s decisions. Mrs K Prior to assessing Mrs K’s viewpoint, it is important to outline her circumstances. Mrs K had been on contraception because she was very clear that would not be able to cope with the responsibility of having one more child. However, her contraception failed and the doctor notified Mrs K that she was indeed pregnant, prompting her to take a decision on having an abortion. Firstly, under the philosophical principles of Utilitarianism, it may be argued that Mrs K is justified in taking the decision to have an abortion for a number of reasons. Utilitarianism was first conceived by Jeremy Bentham (1748-1832), and was later developed by John Stuart Mill (1806-73) in the middle of the Industrial Revolution. Mill established the â€Å"greatest happiness principle† which posits that actions are right when they promote happiness, and wrong when they produce the opposite (Tschudin, 1994). According to Mill’s principle, with regard to people’s own lives and bodies, pe ople can do whatever we want, so long as others are not harmed (Feiser, 2009). In other words, each individual has the ability to choose what they feel is moral or immoral. In fact, virtue ethics does not hand out specific rules of behaviour that need to be adhered to but instead develops characteristics that help individuals decide on moral decisions, e.g. whether or not to have an abortion. Virtue ethics does not see abortion as right or wrong as it depends fundamentally on a person’s character. In accordance with this theorising, Mrs K’s decision to have an abortion is justified as it is an action that that involves her own life and her own body and therefore, rests on her decision. Secondly, in Utilitarianism, â€Å"Act Utility† states that the greatest good is that which brings most happiness and least pain (Feiser, 2009). Using a â€Å"Hedonic Calculus†, individuals can calculate which decision produces the greatest balance of good over evil and the refore, apply this reasoning to individual dilemmas (Bentham, 1789). With this Act Utilitarianism in mind, Mrs. K’s decision to have an abortion can be seen as the right decision as having a child would cause her unhappiness and pain in the future, as well as be a huge risk in exacerbating her existing depression and anxiety. Additionally, bringing a baby into a home of four children would take away time and attention from her other children which could be potentially traumatic for them and impede their development. Therefore, if Mrs K were to use a hedonic calculus, an abortion would certainly amount to the right decision as it maximises the quality of her well-being and that of her children.A third argument in favour of Mrs K’s decision is the fact that as an autonomous human being, Mrs K has to right to make decisions about her own life and body without coercion by others (Beauchamp Childress, 2001). Although researchers have suggested that autonomy is not a Ã¢â‚¬Ë œunivocal concept’ (Beauchamp and Childress, 2001), in the context of respect for reproductive choice, it does have a specific meaning. At a minimum, autonomy affords respect to an individual when making certain choices and taking actions based upon their personal values and beliefs. If a pregnant woman is forced, against her will, to endure nine months of physical, psychological and emotional turmoil, it is difficult to describe her as an autonomous individual. This argument also draws on philosophical principles on free will. That is, free will considers humans as agents who have the ability to make their own choices freely (Caruso, 2012). Therefore, in the case of Mrs K, it can be argued that as a free agent, she should have the final say in her actions and decisions that includes her pregnancy. If she chooses to end her unwanted pregnancy for her own reasons, then she has the right (and the free will) to do so. This reasoning is in fact, reflected in the Universal Declara tion of Human Rights Act (1948) article 1, ‘all human beings are born free and equal in dignity and rights’ (Williams, 1981) that establishes human rights as inherent to every human being. You read "Ethics and Research in Professional Contexts" in category "Essay examples" However, it must be noted that this article may also be used as an argument against an abortion if a foetus is considered to be a human being, and therefore having its own individual right to life. Many anti-abortion supporters (i.e. pro-life) do indeed support this argument and highlight that an unborn child is an innocent human being and abortion is therefore wrong. However, pro-choice supporters have retorted this position by upholding the concept of â€Å"personhood†. In other words, supporters argue that a foetus does not meet the criteria of personhood and therefore does not have a right to life. This position is echoed in philosophy by Mary Ann Warren who outlines a set of criteria for personhood that include: 1) consciousness of objects and events external and internal, 2) reasoning, 3) self-motivated activity, 4) a capacity to communicate, 5) the presence of a self-concept (Warren, 1996). By these criteria, it is clear that foetuses, although they have the ability to eventually meet these criteria, would not have a right to life until they are born. Similarly, Peter Singer posits that only a moral agent is capable of having their rights violated, and as the foetus is not a moral agent, it cannot have its rights violated (Singer, 1995). In other words, as a foetus cannot make moral judgements of what is right or wrong, it does not have the same rights as human beings. Although both Warren and Singer propose controversial ideas, the arguments of personhood and moral agency adds further justification to Mrs K’s decision to have an abortion. Mr K In the case study, whilst Mrs K has decided to have an abortion, her husband is against it. From his perspective, he has always wanted a large family and therefore, feels very strongly against an abortion. Given his views, Mrs K’s decision to have an abortion could lead to considerable anger and resentment in her husband which could manifest in marital discord and eventually divorce, all of which would be extremely harmful for their children. Returning to the hedonic calculus, it is therefore important to take into account these potential consequences as they may outweigh the reasons for having an abortion in terms of the happiness of Mrs K and her children. However, at the same time, if Mrs K chose not to have an abortion because of her husband’s views, this could lead to considerable anger and resentment in her and increase her depression and anxiety, which could all negatively impact her children’s welfare. The decision is therefore not clear-cut.A second reas on that Mr K does not agree with the abortion is because of his own religious views. He believes that human pregnancy happens for a divine reason and that man and woman both create a baby and therefore should have an equal say in what happens to that baby. From the Roman Catholic view, the wrongness of abortion is rooted in the Natural Law view that innocent life (i.e. from conception) must be preserved (Hunanae Vitae, 1965). However, it must be noted that in 1993, the Church of England produced â€Å"Abortion and the Church†. In this document, abortion is described as a great moral evil but can be allowed in circumstances in which the foetus endangers the life of the mother or if there is severe foetal disability. Whilst having a baby does not physically endanger Mrs K’s life, it can be argued that it endangers her mental life given her depression and anxiety, thereby, justifying an abortion. Moreover, it is important to note that legally, Mr K has no right to demand or refuse a termination under the Abortion Act (1967) Human Rights Act (1998) that place the entire responsibility to the woman. Doctor Health care professionals have a number of responsibilities such as a duty of care to provide women with all the information they need in order to make an informed choice about how to cope with their unplanned pregnancy. The doctor in this case study had the responsibility of making an assessment. Specifically, the doctor must assess the potential impact of pregnancy and birth on Mrs K’s physical and mental health. In fact, the Abortion Act 1967, as amended by the Human Fertilisation and Embryology Act 1990 (House of Commons, 2006), clearly says that a registered medical practitioner has the power to lawfully terminate a pregnancy. However, it is difficult to apply blanket rules when dealing with considerably sensitive and difficult decisions, which require a deeper understanding of a woman’s individual needs and desires. Given the difficulties shrouding a pregnancy termination, doctors play an important role in ensuring that a patient always feels supported. Doctors ar e also responsible for giving appropriate information and counselling about all the options available to patients (BMA, accessed 10/01/13).In this case study, Mrs K strongly felt that having an abortion would be the best decision and her doctor should therefore be able to respect her decision. Her doctor should act as a guide and act in the best interest of Mrs K (Pfeffer, 2002). The 1967 Abortion Act also refers to a doctor’s â€Å"rights to follow the dictates of their own conscience† (Pfeffer, 2002). The Doctor therefore, obviously considered Mrs K’s depression and mental capacity and found it suitable to refer her to a clinic. The doctor also was able to see that Mrs K was mentally fit to understand the procedure and its alternatives (BMA, accessed 10/01/13). Conclusion There is no doubt that abortion is a controversial and hotly debated topic in a variety of academic and professional spheres, and different viewpoints are infused with biological, moral and societal complexity. It is clear that there are numerous positions that people can adopt such as a Utilitarian point of view, a religious perspective, or a personal view when seeing an action as moral or immoral. In this particular case study, given Mrs K’s depression, her current family situation and her strong wishes to have an abortion, I believe that her decision is the right one. As a woman, Mrs K has a right to make her own choices and lead her own life in equality with, not under the control of her husband. Moreover, the fact that Mrs K has become pregnant as a result of a contraceptive failure strengthens her decision, as her pregnancy did not come about from carelessness, but from forces outside of Mrs K’s control. References Bentham, J. (1789). An Introduction to the Principles of Morals and Legislation. London. Beachamp, T. L., Childress, J. F. (2001). Principles of Biomedical Ethics (5th Edition). Oxford University Press. British Medical Association, The law and ethics of abortion. Accessed 10/01/13 from: www.bma.org.uk/-/media/Files/PDFs/†¦/Ethics/lawethicsabortionnov07.pdf Caruso, G. D. (2012). Free Will and Consciousness: A Determinist Account of the Illusion of Free Will. Lexington Books. Fieser, J. (2009). Ethics. Internet Encyclopedia of Philosophy. Accessed 10/01/13 from http://www.iep.utm.edu/ethics/ House of Commons: Science and Technology Committee. Scientific Developments Relating to the Abortion Act 1967. (Volume 1). Accessed 10/01/13 from: http://www.publications.parliament.uk/pa/cm200607/cmselect/cmsctech/1045/1045i.pdf Humanae Vitae: Encyclical Letter of His Holiness Pope Paul VI, on the regulation of Births (1965). Pfeffer, N. (2002) ‘Fertility counts: from equity to outcome’ in S. Sturdy (ed.), Medicine, Health and the public sphere in Britain, 1600-2000 (pp. 260-278). Routledge. Singer, P. (1995). Animal Liberation (2nd Edition). Pimlico. Tschudin, V. (1994). Deciding Ethically: A Practical Approach to Nursing Challenges. London: Bailliere Tindall. Warren, M. A. â€Å"On the Moral and Legal Status of Abortion† in T.A. Mappes and D. DeGrazia, (Eds.), Biomedical Ethics (1996), New York, McGraw-Hill, Inc, pp. 434-440. Williams, P. (1981). United Nations. General Assembly. The International bill of human rights. Entwhistle Books. How to cite Ethics and Research in Professional Contexts, Essays

Music Publishing Assesment free essay sample

Hacked was young, she always dreamed of having her own independent music publishing company. With such successful companies like MI and Sony, she realized that she wouldnt be content being just another employee, she want be the employer. With her growing knowledge on music publishing, she believes that she is ready to launch my own independent music publishing company called Goldenrod Music along with the help of her business partner, Allan Breach.Below is the step-by-step on how they plan to make Goldenrod Music a successful music publishing company by touching on subjects such as the business Truckee, financing and funding, personnel,roles and departments, 1 . Business Structure: Goldenrod Music will be run as a partnership between Rachel Hacked and Allan Breach. The location of the Goldenrod Music office will be in New York City in the Financial district on Ceded Street. Within this office they will have four main departments and have approximately thirty to forty employees. In order to start Goldenrod Music, Rachel Hacked and Allan Breach must file Goldenrod Music to their local government offices to obtain a business permit (in this case NYC City Hall) (McCoy). Goldenrod Music then will apply to a performance rights organization of their choice, which will most likely be ASAP (since the company is located in the United States), by submitting an application and fee of about $35. The application can be found at http://www. ASAP. Com/Jolt/. D 2. Financing and Funding: Goldenrod Music plans on being funded without loans or grants, since interest fees are on the rise.Rachel Hacked and Allan Breach plan on using the money from their trust funds to pay for the business start up costs. The cost for renting the office space Is $1 ,250 a month. Other start-up expenses not Included In the rent are furnishing, supplies, paying staff, taxes, applying for a performance rights organization(ASAP in this case), legal fees, demo costs, promotion, etc. ;elf Goldenrod Music does not generate enough income for Hacked and Breach to breakable, then they will look into adding a backer that will receive half or what Hacked and Breach will make. . Personnel,Roles and Departments: Goldenrod Music plans on having four different departments. The first key department is the AR/ Creative/ Promotion department. The Job description includes this worker to find new songwriting talent by listening to demos, going to shows, word of mouth from other key players in the industry that they trust ,etc. This company. In order to keep a fresh and current catalog with potentially big money making hits, Goldenrod Music will need to have the best up and coming songwriters at all times.Other Jobs within the department include matching up songwriters or composers with lyricists if needed and to get the songs used in as many different dentures as possible through record companies, performers and broadcasters. Printer)goldenrod Music will generally work with bands where one or more members is the songwriter to the band, however, in the case we sign a songwriter to Goldenrod Music, this department with try to get that songwriters work to be used by m ajor artists. This department can also set up songwriters and lyricists together, preferably ones both signed to Goldenrod Music so the split up of royalties will be easier. 0 Another department that would be part of Goldenrod Music is accounts and royalties department. This department is essential for Goldenrod Music to have because it handles the income as well as distribution of money. Accounts and royalties will take care of number crunching, keeping track of song usage to collect royalties and handle all monies owed.If songwriters want their work to be expanded to other forms of media, then this department would be in contact with the accounts departments of record labels, TV, film and advertising companies. Lastly, accounts and royalties will be in charge of dealing with PROS and AMPS. O Another essential department that Goldenrod Music plans on having is the copyright/ legal department. This department will be in charge of writing agreements between the publisher and Miters. For an explanation on Goldenrods publisher-songwriter contract please go to the Legal section.This department will also handle licensing and synchronization, registering new works to PROS and AMPS, dealing with copyright infringement by taking legal action, and anything else relating to legal or copyright issues. 0 Another department that would be part of Goldenrod Music is a social media department. This will only have a few employees, however, is an important part of the company. With many consumers using the Internet as ways to find and download new music, Goldenrod Music finds it would be important to showcase online recorded Narks from its catalog.More on this topic can be found in the Technology section. Goldenrod Music would also hire several song plungers to get unrecorded songs on Goldenrod Musics catalog recorded. Other staff personnel will include assistants, receptionists and interns. 0 4. Strategy and Services- including details on opportunities, threats and trading partners: Publishers at Goldenrod Music will be a threat to other current publishers. Chosen for having a well rounded resume and a university education, publishers are Goldenrod will have top notch experience for this new company. Publishers atGoldenrod Music will specialize in AR to help bring a full catalog of new up and coming songwriters. They will also strive to find new media outlets to connect the songwriters music with as many people as possible. Publishers will be push their Goldenrod Music will offer three main services for our clients. One service they offer is Creative Services. Goldenrod Musics creative service will help bring together different songwriters on the growing catalog to help expand the songwriters abilities to their fullest potentials. Another service they offer is administration services whichNail handle the different areas of revenue possibly available for the songwriters work. Along with recording Peps and Lips, Goldenrod Music will produce demos for up and coming songwriters without record deals. Goldenrod Music believes that demos are essential for songwriters looking to be signed. For these songwriters, Goldenrod suggests that typically the demo will run about three to four songs. These demos will be protected with copyrights and will not be for sale. Income for Goldenrods songwriters will be collected through mechanical royalties, synchronization royalties, print royalties, performance royalties.Mechanical royalties allows a record company or any other party the right to record or reproduce one of the songwriters works. Songwriters are paid for every record the record company manufactures and distributes that is sold. In the U. K, the AMPS sets the price for how much the songwriter will make per song, but in the U. S the rate is based on a fixed rate either at the full statutory rate or as a reduced percentage of the statutory rate. Composition clauses are now currently 75% of the fixed rate. The AMPS normally Issues mechanical licenses for publishers.Income from mechanical royalties will be plait 50/50 between the publisher and the songwriter. Performance royalties or public performance rights are paid to the songwriter and publisher when others seek to play the song on the radio, in venues, on television, at live concerts,etc. ASAP(the US version of PROS ), since given the right to license performing rights to all of Goldenrod Musics songwriters, will make deals with Never wants to use the songs in their media outlet ,collect the fees owed, then divide up the pay between the songwriter and publisher.Anyone who wants to use songs from Goldenrod Musics songwriters will have to pay a blanket license, which oversee all works from Goldenrod Musics catalog as well as any other publishing companies under ASAP. The Broadcast Data Service will be used to keep track of songwriters work on the radio. ASAP will pay the songwriters directly( peg 251 ,Pajamas), Synchronization royalties allow the usage of works in visual media outlets like commercials, television, movies, computer games, etc. Income from these types of royalties range depending on where the work of the songwriter is being used.With major motion pictures, the income generated depends on where in the movie the song is being used. Songs used in the main title normally range between$50,OHO to $250,000, in ending credits between $35,000 to $100,000, and out of context usage of the songwriters song( using the song differently then used in films) generate anywhere between $25,000 to $250,000. Instrumental cues in movies will get around Income, however in the US it is completely different. Income from television in the US runs typically depending on if the work is unknown or super popular.Songs in commercials can range anywhere between $50,000 to $200,000 for one-year national usage in the United States( peg 262 All You Ne ed to Know About The Music Business. ) For video/computer games, songwriters get paid a flat fee for the song usage which is generally from$8,OHO to $10,000. The only video games that pay royalties are in music-based games such as Dance Dance Revolution, Rock Band or Guitar Hero. Print music royalties are paid from the sheet musics manufacturer to the songwriter for each unit sold.In the I-J, royalty for single-song sheet music ranges between 10%-15% while in the US the standard rate is 20% for single sheet music and 10% to 12. 5% for folios (songbooks). As an up and coming music publishing company, Goldenrod Music would have he fresh start opportunity. We have are not in debt, not being sued and not currently trying to be bought out by a larger company. Being a new partnership allows Goldenrod Music to build from the ground up a modern catalog, and will hopefully become a threat to current giants in music publishing.Along with having a clean slate comes the opportunity to network without having a bad record against the company. There is opportunity to learn about the changing music industry and adapt with it. Goldenrod Music, being located in New York City, also has many opportunities to meet with many songwriters from New York City and elsewhere. New fork City is home to many different record labels, word renowned recording studios, and fresh talent. One threat that Goldenrod Music will have to overcome is other established publishing companies.Songwriters who are looking to put their trust into someone to get their songs published, recorded and eventually make them money, seek out publishers with experience. Although Goldenrod Music has a lot to offer, songwriters may look to music publishing companies with a good track record. In order to get over this phase, Goldenrod Music will have to break the ice with signing a successful engineer to show other songwriters we are a trustworthy company. Goldenrod Musics main customers are songwriters who are also established artists.Goldenrod Music doesnt focus primarily on mainstream artists, but at the same time strives to get songs on the catalog into as many different media outlets as possible. Goldenrod Music looks to sign songwriter/musicians who are willing to collaborate with other artists and lore put their works in other forms of media than lust purely music. Songwriters/ artists on Goldenrod Musics current catalog include Sonny Moore/ Shriller, EH! 3, Andy Samsung, This Love, Nick Mina] and Kina Grannies. Goldenrods account department will collect revenue from all outlets the song is used. All songwriters will be paid their royalties at different times depending on what 7. Legal When it comes to contracts, Goldenrod Music will try to construct a contract that is both suitable for the songwriter/composer as well as the publisher. Goldenrod Music Nail offer two different contracts. To new songwriters not looking to go mainstream Ninth their music, they will be issued the co-publishing agreement. This is where the songwriter receives 50% of income listed and the publisher receives the other 50%. Goldenrod would also offer an exclusive writer deal to songwriters with a history of making hits.This is where they would control the entire output of works of the songwriter under the Term, promising exclusivity to Goldenrod Music. Songwriters Math Goldenrod will not share monies collected from performance royalties. In this contract, Goldenrod Music will seek the exclusive rights to all original musical compositions and copyrights (which includes the copyright registration and protection) from the songwriter. The transfer of these copyrights allow Goldenrod Music to reproduce the work, distribute copies of work, have work performed publicly, and make a derivative of work.Performances of the songwriters work are allowed in all forms of media, whether for a profit or nonprofit(Exclusive Songwriter Agreement). Goldenrod Music will be allowed to make master recordings of all works of the publisher. In return, Goldenrod Music will protect all works from any copyright infringement from another songwriter/composer/publisher by getting all works a copyright notice. If there is an issue with copyright infringement, Goldenrod Music will get an injunction and try to either get the fair market value, recover the infringe r profits, or cover statutory damages. The fair market value is if the song is worth a certain amount and is stolen from the songwriter, then the songwriter will receive that exact amount of money that the song is worth. If Goldenrod Music seeks to recover the infringer profit then Goldenrod can recover all the infringer profits. If Goldenrod chooses to recover statutory damages then if won, the court will reward Goldenrod Ninth money for damages. 3. IT/ Digital: The developments in the digital world may seem like a struggle to some companies, however Goldenrod Music plans to use it to their advantage. GoldenrodMusic set up a youth account where they would allow Ad-World to have ads on their videos, which will generate income overtime the video for that songwriter is played. Also, Youths Content ID system allows the songs copyright holders to receive profit from any infringement use of their songs(Van Buskins) Goldenrod Music will use social media outlets to its advantage. Social media sites include but are not limited to Twitter, Backbone, Namespace, Prologue and more to department, their employees will find ways to get Goldenrods songwriters work exposed through music blobs, both known and unknown.